GC Chosen as a Partner for Sustainability at the 35th ASEAN SUMMIT, and unveils the GC Circular Living Exhibition

The 35th ASEAN Summit, with the theme of ‘Advancing Partnerships for Sustainability,’ successfully concluded, having taken place at the IMPACT Exhibition and Convention Center, Muang Thong Thani. At the summit, GC was announced as a Partner for Sustainability and provided souvenirs made from recycled plastic. The company also exhibited their ‘GC Circular Living’ booth demonstrating the importance of adopting the principles of the Circular Economy in the respective countries of those in attendance, which included the spouses of ASEAN leaders and dialogue partners.

GC Circular Living’s exhibition booth included five zones:

Zone 1: GC at a glance and GC Circular Living: The Solution for Everyone demonstrated GC’s commitment to supporting the Thai government in addressing the plastic waste issue in ASEAN, while also promoting environmental sustainability in line with the principles of the Circular Economy. This was done through the GC Circular Living: The Solution for Everyone pilot project, in which GC joined with several sectors to revolutionize the use of resources to reduce the amount of plastic waste ending up in landfills while lowering greenhouse gas emissions through innovation and advanced technologies, including recycling and the upcycling process, demonstrating effective ways to produce value-added products made from plastic waste. In addition, this solution helps to promote the use of bioplastics which are made from plants, or GC Compostable, which are ideal substitutes for single-use plastics.

Zone 2: Upcycling the Oceans, Thailand (UTO) showcased a collaborative project initiated by GC, the Tourism Authority of Thailand (TAT) and the Ecoalf Foundation to collect and sort plastic waste found in and along Rayong’s seas and beaches, making use of the upcycling process to produce a collection of value-added, fashionable products. The initial collection received positive feedback from consumers thanks to the beautiful, modern yet wearable designs.

Zone 3: Collaborations Drive Circular Living was initiated by GC together with partners to co-create recycled and upcycled products that meet a variety of different lifestyles. Creative items include graphic Thai neckties and scarves made from recycled fibers produced from discarded plastic bottles which were weaved with silk and cotton. These creations were the work of GC, internationally-renowned silk brand ‘Jim Thompson’ and the notable recycled material designer Jarupatcha Achavasmit. Additional products included iPad Cases made of recycled threads produced from polyethylene (PE) plastic waste which were crafted by a group of weavers in Rayong province, and Stationery pouches under the VINN PATARARIN brand, one of GC’s partners, that were made from synthetic fibers produced from recycled plastic and silk yarns crafted by a group of women in Sukhothai province. The latter two products were selected by GC as the souvenirs for the summit.

MOBELLA’s TAKRAW stool, made from synthetic fibers produced from recycled plastic, and the upcycled carpets, made from PET plastic waste, were among the popular upcycled products on display.

BioPBS™ products are manufactured by GC and its partners as part of GC’s commitment to promoting the use of bioplastics, which are made from plants (including sugarcane), that are biodegradable and an ideal substitute for single-use plastics – and can cover a wide range of products such as drinking straws and cups. The “GC Compostable Label” certifies that the products and packaging were produced from compostable bioplastic pellets by GC group.

Zone 4: Startups and Communities in Action was organized in a partnership involving GC, communities, and startups to address the waste problem through a sustainable approach. For example, GC and Wat Chak Daeng teamed up to produce recycled monks’ robes weaved by local residents in the Bangkachao community using recycled polyester and recycled polyester zinc made from discarded plastic waste found in the area of Khung BangKachao, which was then blended with cotton. The recycled monks’ robes are breathable and have anti-bacterial properties which helps control odors. GC also joined the ‘OUR Khung BangKachao’ project to strengthen the potential of local startups to further support and implement waste management models for Khung Bangkachao.

Zone 5: GC x Rayong Community for ASEAN exhibited products created by a group of weavers in Rayong using fibers made from recycled plastic waste. This process is recognized as an effective way to address plastic waste problems in communities throughout Thailand, and can be replicated throughout ASEAN.

Following the conclusion of the event, the booths were recycled and upcycled to ensure they delivered maximum values.

The content and message at the booth showed that plastic waste can be efficiently sorted and managed through the recycling and upcycling processes. This is being conducted by GC in line with its GC Circular Living concept in which waste can be transformed into valuable products that provide social, economic and environmental benefits. In addition, the use of bioplastics, made from plants, which are biodegradable and an ideal substitute for single-use plastics, is another effective way to sustainably address the plastic waste problem. Through continued partnerships involving organizations, agencies and the people of ASEAN, GC is committed to ensuring the region’s success and sustainability.